Having traveled the world as a professional musician for nearly thirty years

I am the guitar player and lead singer in Swedish band Freak Kitchen. I also have some sort of solo thing going on, called Freak Guitar. Sometimes I play with my friend Jonas Hellborg.

Once a year I climb the Guru chair during my Freak Guitar Camp, something I adore doing.

My most recent passion is stop motion animation and I am deeply fascinated by the work of Aardman and Laika studios, hence the birth of Mr Nobs.

Right now yours truly is busy with the new Freak Kitchen record as well as scoring the upcoming animated movie Only a Dream.

Having traveled the world as a professional musician for nearly thirty years I have seen the dark side of many businesses – not to say the often dreadful conditions under which many people work. The ethics of the clothing industry is certainly no exception.

When we started to talk about NOBS, it was indeed clear that it was all going to be organic, toxic free, no bull stuff. We will continuously work to reduce environmental footprints in every way possible.

NOBS Clothing

We are happy to introduce a new organic brand of clothes and apparels: NO Bull Stuff!

Our aim is to bring you cool and comfortable stuff while maintaining the ethical, moral and environmental responsibility.

We hope you enjoy this new take on what a clothing company can be.

NOBS logo

The NOBS logo is based on a modified version of the popular Freak Kitchen cow head. Our idea is to create numerous groovy, freaky designs in the future, often inviting inspired artists around the world.

NOBS – No Bull Organic Clothing store
NOBS – No Bull Stuff Organic Clothing on Facebook